Toronto artist says he’s ‘p—ed off’ Loblaw after lampooning logo

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For months, there have been calls to boycott grocery giants over their skyrocketing prices as Canadians grapple with the cost of living and inflation.

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Loblaw, in particular, bears the brunt of the public’s ire as Canadians take aim at company president Galen Weston and call out prices in their stores.

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That obviously didn’t sit well with Loblaw, who told Lam that his spoof merchandise is too close to their logo.

“So I’ve pissed off another major Canadian company,” he wrote on his Facebook page.

“This time it is Loblaws coming after me for IP infringement for my Roblaws shirt. This one I can’t understand at all. The font isn’t the same, the name is totally different and I made an entirely new logo, it just uses the same colours.”


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Lam directed interested buyers to his website, Instant Distractions, adding that he is releasing a new Doug Ford T-shirt when the legislature returns for its spring session.

Lam had previously targeted Metrolinx with his merchandise before he was forced to change his design. However, he was able to get around the issue with Metrolinx by repeatedly changing the logo, BlogTO reported.

On his site, he has a shirt that says “Metrostinx” and his take on the Rogers logo with “Robbers” below it.

A spokesperson for Loblaw told the Toronto Sun, “Like any other business, we protect our brand and trademarks from unofficial merchandise or products, particularly if the intent behind them is misleading to customers or malicious.”

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