Apple New music turns into new sponsor of Tremendous Bowl halftime exhibit

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NEW YORK (AP) — Apple Music will be the new sponsor of the Super Bowl halftime show, the NFL declared early Friday early morning.

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The multi-12 months sponsorship will start off with this season’s Super Bowl on Feb. 12 in Glendale, Arizona.

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Apple New music replaces Pepsi, which sponsored the display for the earlier 10 yrs. Terms were being not announced, but analysts had anticipated the league to get at the very least $50 million per yr for the legal rights.

“We are very pleased to welcome Apple Songs to the NFL household as our new spouse for the iconic Tremendous Bowl Halftime Exhibit,” Nana-Yaw Asamoah, the NFL’s senior vice president of spouse technique, claimed in a statement. “We couldn’t feel of a additional appropriate husband or wife for the world’s most-viewed musical general performance than Apple Tunes, a provider that entertains, evokes, and motivates millions of persons about the planet as a result of the intersection of music and engineering.”

Apple is also negotiating with the NFL for the rights to the “NFL Sunday Ticket” package of Sunday games that do not air in a viewer’s dwelling sector. Amazon, Google and the Walt Disney Co. are also competing for the offer, which has been on DirecTV because 1994.

Over 120 million viewers watched previous February’s halftime clearly show, which showcased Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar.

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